Creative Video-Story-Telling helped to win big-size project worth millions

Viena, 23.05.2014

https://www.youtube.com/watch?v=7yqpCEG49Rc&autohide=1&rel=0

In 2013 the CEE headquarter of Atos in Vienna decided to adopt new B2B-marketing measures for a specific project. CM Creative was commissioned as the lead agency to develop an innovative bid-support campaign.

In our Creative Lab we conceived an emotional Video-Story with 3D-Animation which was the core element of the initiative. The short film addressed the key concerns of the top management and involved stakeholders in a completely new way, integrating also statements of the team that was actually handling the project inside Atos. The initiative had a significant impact on the final decision of the customer, creating the necessary confidence to finally also conclude the contract with Atos.

"The video was an outstanding success- most customers were moved to tears", adds Atos-Marketing Manager, Cornerlia Grüner.


  • Barcelona HQ
    +34 93 453 55 60
  • Vienna
    +43 1 293 47 19
  • Lisbon
    +351 936 315 548
© 2017 CM Creative International / All rights reserved · Credits