US- Leader Matrixx Software relies on CM Creative on trade fairs in Europe
Last year CM Creative won the pitch for the Design and Building of a 35m² booth of Matrixx Software at the Mobile World Congress 2014.
“We had fairly specific requirements. We wanted a firm that would listen to us and produce a design that would fit our needs which is quite different to the other companies I saw at the show floor, “explains Jennifer Kyriakakis, Founder and VP Marketing of Matrixx Software. “We were looking for somebody that would partner with us, listen to us and help us to improve on the ideas we had but that would take specifically into account what we needed in order to make our show successful.”
Accordingly the creation of exceptional details were the credo for this partnership and for the effective presence of Matrixx at this fair including maximum altitude effects, the use of contrasting materials, timeless elegance and optimal space use for meeting rooms. The 7-meter high booth, consisting of two closed meeting rooms, one open meeting area and a generously sized reception was especially captivating through the architectural appearance, the color concept highlighted through the combination of lacquered wood, brass elements and the light sculptures in the meeting room interiors.
“We will definitely work again with CM Creative, they have been an exceptional partner for Mobile World Congress”, adds Jennifer. This is already happening: CM Creative will continue the special exhibition concept developed for Matrixx at TM Forum Live! show taking place from 2-5 June 2014 in Nice, France.