CM Creative runs the NEBA-Schnuppertage campaign already for the second year

Austria, 01.06.2014

"The first edition of the "NEBA-Schnuppertage", a public awareness campaign conceived and implemented by CM Creative on behalf of the Austrian Federal Ministry of Social, has been a throughout success. Due to that reason the initiative should be continued according to the Austrian Minister of Social Affairs Rudolf Hundstorfer who valued the campaign as specifically important for the job orientation of young people with the risk of social exclusion. During the NEBA-Schnuppertage participating companies all over Austria provide physically, mentally and socially disadvantaged young people the chance to test their dream profession in their facilities.

Several large enterprises like the food retail chain SPAR, the trains of Austria - ÖBB - or Siemens, but also small and medium sized companies demonstrated their social commitment with their participation in this initiative. The head of the Austrian Federal Ministry of Social Affairs – Service, Dr. Schuster, was delighted with the results: "The amount of the job taster days for disadvantaged young people totaling 660 in all Austria exceeded our expectations by far; also the coverage in the media was more than gratifying for us."

For 2014 CM Creative was again commissioned with the B2B campaign to attract new companies, the strategic communications and the PR for the initiative that will take place this year in autumn in all Austria.

First results have been already achieved: well-known world-leading enterprises such as FACC, KTM or Deichmann have already confirmed their participation in the initiative, providing several job taster days in their premises for young people at the risk of social exclusion."

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