Tiching on Tour – Partnership Development with interactive Apps
CM Creative already has a great deal of experience in the development of innovative B2B-strategies in order to initiate an efficient but also cost-effective partnership with large companies for small and medium-sized companies. One very successful example of this is Tiching, the internationally recognized online-platform for teachers, students and parents currently present in 18 markets across Europe and Latin-America.
CM Creative was commissioned by Tiching to develop and implement the project “Tiching on Tour” which objective was to generate new traffic to the website by collaborating with key partners. In the pilot project phase selected cultural institutions such as museums were offered the opportunity to digitalize their didactic materials with Tiching, converting them into interactive APPs, as an incentive to join Tiching. The APPs available on Tiching.com can be used by teachers and their students for their day-to-day school life, helping thereby collaborating institutions to increase public awareness for their offerings and the number of visitors to their outlets. Currently, Tiching has more than 400.000 registered users. The aim of the online platform is constitute a type of Google for learning content or to rather be an attractive school-wikipedia. More information below: www.tiching.com